Build Up Book Mark - 10/2/23

Superfood: Marketing - Not Science; Build Up BINGO for FNCE; Build Up MINI Meet Up at FNCE; 5 Things You May Have Missed including a FREE CEU.

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"Stop with “Superfoods” Nonsense

It’s a bit disheartening to see the term “superfoods”, especially on posts by dietitians that showcase a few specific “superfoods” with claims that they’ll help avoid aging, boost immunity or improve gut health. Remember, “superfoods” has no meaning beyond marketing. As this piece in the Harvard T.H. Chan School of Public Health newsletter pointed out, we should focus on a ‘super plate…not just superfoods’:

“Superfoods are often nutritious but it’s clear that the term is more useful for driving sales than it is for providing optimal nutrition recommendations. A downside of superfoods is that the title alone may cause people to focus on a few specific foods, blinding them to other equally nutritious options that aren’t as hyped. Variety in our diet is important not only to gain the benefit of eating a wide array of essential vitamins and minerals, but also to prevent one from eating too much (or too little) of a particular nutrient.”

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